MADELEINE BROWN UI/UX Designer + Graphic Designer



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INANIMATE
Visual Identity and Mobile App Design

Inanimate will be a mobile app for people to read humorous short stories from the perspective of everyday objects in their lives.
 
Project Type: Self-Initiated
Role: Graphic Designer & UI/UX Designer
Tools: Adobe Illustrator, Photoshop, and Figma
Deliverables: Visual Identity and 
Mobile App Design (Coming Soon)





Observation: After growing up with books like The Doll People and movies like Toy Story, I developed a love for imagining the personalities of everyday objects. I often wrote stories that humanized them, as if they had feelings and life experiences of their own. I wanted to create a space where others could read and enjoy these imaginative narratives.





Ideation: I chose the name Inanimate because it clearly communicates what the app and stories
are about. I explored typefaces and colors that feel
quirky, odd, or slightly unusual to reflect the tone
of the narratives.






Design: I designed the logotype with “in” in gray and “animate” in multiple colors to emphasize the word “inanimate” while subtly hinting at inanimate objects coming to life through storytelling.















See Designing Equity