Professional Involvement AIGA SEGD Affiliations Delta Sigma Theta Sorority, Inc.
INANIMATE Visual Identity
Inanimate will be a mobile app for people to read humorous short stories from the perspective of everyday objects in their lives. Project Type: Self-Initiated Role: Graphic Designer & UI/UX Designer Tools: Adobe Illustrator, Photoshop, and Figma Deliverables: Visual Identity and
Mobile App Design (Coming Soon)
Observation: After growing up with books like The Doll People and movies like Toy Story, I developed a love for imagining the personalities of everyday objects. I often wrote stories that humanized them, as if they had feelings and life experiences of their own. I wanted to create a space where others could read and enjoy these imaginative narratives.
Ideation: I chose the name Inanimate because it clearly communicates what the app and stories
are about. I explored typefaces and colors that feel quirky, odd, or slightly unusual to reflect the tone
of the narratives.
Design: I designed the logotype with “in” in gray and “animate” in multiple colors to emphasize the word “inanimate” while subtly hinting at inanimate objects coming to life through storytelling.