MADELEINE BROWN UI/UX Designer + Graphic Designer
About
    Meet Madeleine

Work
    Sunment
    Designing Equity
    Next Level Health Innovations
    What In The World?
    Inanimate

Work With Me
    Email
    LinkedIn
    Résumé

Thoughts on Design
    Are.na
    Instagram

Professional Involvement
   AIGA
   SEGD
Affiliations
   Delta Sigma Theta Sorority, Inc.































DESIGNING EQUITY

Visual Identity and CollateralDesigning Equity, LLC is a consulting firm specializing in diversity, equity, inclusion, and institutional compliance.

Role: Graphic Designer
Client: Caroline Laguerre-Brown
Tools: Adobe Illustrator & Microsoft PowerPoint 
Deliverables: Logo, LinkedIn Banner, and Presentation Template



Overview: I developed the visual identity for Designing Equity to reflect the consultancy’s values of expertise, experience, impact, and engagement, using a color palette selected by the client.


“Interaction Institute for Social Change | Artist: Angus Maguire.”


Research: I explored visual representations of equity and drew inspiration from a well-known illustration to guide the logomark concept.


Logomark Concept





Design: The rectangles reference the equity illustration by showing what’s needed to reach the same outcome. Blue represents designing equitable conditions, the services Designing Equity offers, and red represents equity as the result.


Typeface Choice

Logotype: Trajan Pro 3, Tagline: Halcom



LinkedIn Banner









Presentation Template





Impact: My client highlighted this work in a LinkedIn post, and the branding is featured across Designing Equity’s digital and print platforms. 
Read more about my client Caroline Laguerre-Brown, Principal and CEO of Designing Equity, LLC



See Next Level Health Innovations